West Texas Human Performance Center · Lubbock, TX

Your labs say you’re fine.

You know
something’s off.

We hear this every week. “My doctor said everything looks normal, but I’m exhausted, I can’t lose weight, and I just don’t feel like myself anymore.”

Normal isn’t optimal. PPW combines physical therapy, hormone optimization, peptide therapy, performance training, and regenerative medicine in one place — so you stop managing symptoms and start performing at your best again.

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90%+Close Rate After First Eval
1:1Always One-on-One
9Integrated Disciplines
6 StatesIn-Person + Telehealth

Active at Every Level

Performance Built
Around Your Life.

From youth athletes to executives — PPW optimizes the human body for whatever demands you place on it. We don’t pigeonhole performance.

For Him

The Family Man

Energy to play with your kids at 50 and lead at work. Fine isn’t how you should feel.

Hormones · PT · Performance

For Competitors

The Athlete

Youth to pro. Building speed, strength, and resilience while preventing injury.

Sports Perf · PT · Regenerative

For Leaders

The Executive

Boardroom performance starts in the body. Energy, sleep, and mental clarity.

Hormones · Peptides · Weight Loss

For Her

The Active Woman

Treating the whole picture: energy, aesthetics, pelvic health, and composition.

HRT · Aesthetics · Pelvic PT

For Parents

The Young Athlete

Address mechanics and patterns before a problem becomes a surgery. Age 8+.

Youth Perf · PT · Foundation

What We Do

Every Service.
One Roof.

Most clinics send you somewhere new for every problem. PPW is built differently. All nine disciplines — physical therapy, performance training, hormone optimization, regenerative medicine, aesthetics, and recovery — are coordinated by the same team, around one plan for your health.

View All Services
01

Rehab & Physical Therapy

We don’t just fix the injury — we find out why it happened. Root-cause care, one-on-one, every session.

In-Person · Lubbock → Learn More 02

Performance Training

Move better. Get stronger. Stay explosive. Periodized programming for athletes ages 8 through professional.

In-Person · Lubbock → Learn More 03

Hormone Optimization

Data-driven protocols for men and women. We optimize your biology so you can actually feel your results.

In-Person · Telehealth → Learn More 04

Peptide Therapy

Recovery. Sleep. Brain clarity. Peptides address the root physiology — not just the surface symptoms.

In-Person · Telehealth → Learn More 05

Regenerative Medicine

Platelet-rich plasma therapy (PRP) for acute and chronic injuries. Accelerated healing for the modern athlete.

In-Person · Lubbock → Learn More 06

Medical Weight Loss

Safe, sustainable pathways changing the physiology, not just the number on the scale. No crash diets.

In-Person · Telehealth → Learn More 07

Aesthetics

Botox, fillers, CO2 resurfacing, and laser hair removal with a licensed RN focusing on natural results.

In-Person · Lubbock → Learn More 08

Pelvic Health PT

Bladder control and pelvic pain care. Specialized, discrete physical therapy with Dr. Ariel Cambern.

In-Person · Lubbock → Learn More 09

IV Therapy

Rehydrate and reload. High-performance IV infusion for immunity, hydration, and nutrient optimization.

In-Person · Lubbock → Learn More

Why We Exist

Built for the People Who Keep
Everyone Else Going.

Alberto’s Story

Dr. Alberto Florez

PT, DPT, C-PS · Founder

Dr. Alberto Florez started as a physical therapist — but he’d always cared about more than just the injury. A former athlete who built this practice on one belief: getting people back to doing what they love isn’t just physical. It’s personal.

“When a father feels good about himself — that pours out into everyone around him. My passion is the man who wants the energy to lead at work and still be active with his family.”

— Alberto Florez, PT, DPT, C-PS · Founder

Stuart’s Story

Stuart Riggins

FNP · Performance & Regenerative Medicine

Stuart Riggins watching patients actually change through wellness. His own personal struggle — being told “no” by multiple doctors when seeking hormone optimization — shaped the way he treats every patient who walks through the door.

“I don’t believe we have to decline in function and vitality as we age. The medical system says that’s just the way it is. We disagree.”

— Stuart Riggins, FNP · Performance & Regenerative Medicine

How PPW Was Born

One Place That Has Never Existed in West Texas Before.

Alberto needed to fill the other half of his building — and Stuart was exactly who he’d been looking for. They realized they were on the same trajectory: building a place where your PT, your coach, and your provider all work from the same plan.

Meet the Full Team

The Honest Answer on Price

We Don’t Take Insurance.
Here’s Why That’s Actually Better.

Insurance-based care often means visit limits and treatment plans designed around billing codes. We chose a model where you have the same clinician every visit, who knows your full history.

Superbills for out-of-network reimbursement
Payment plans through Practice Better
HSA / FSA accepted
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90%+

Close rate after first evaluation. Patients feel the difference in the integrated approach.

Real Results

What Our Clients Say

Pinnacle Performance was essential in helping me get and stay healthy for the CrossFit season. The level of detail they put into my programming and recovery was unlike anything I’d experienced before.

Austin Nelson

CrossFit Competitor · Lubbock, TX

I drove from Midland because nobody out here does what these guys do. They didn’t just fix my shoulder — they made me stronger than before the injury. Worth every mile.

Local Patient

Post-Surgical Rehab · Midland, TX

The hormone optimization protocol completely changed my energy, body composition, and mental clarity. I feel like I’m operating 10 years younger. These guys actually understand the science.

Remote Client

Hormone Optimization

5★Google Rating
90%+Evaluation Close Rate
2 hrsPatients Drive 2+ Hours
6 StatesTelehealth Availability

Reach & Coverage

Where We Serve

In-Person & Telehealth

Based in Lubbock, TX. We serve patients across West Texas and via telehealth across six states.

Lubbock, TX Midland / Odessa Amarillo West Texas Remote · TX OK CO KS NM AZ

8347 Upland Ave

Lubbock, TX 79424

(806) 808-0606  ·   info@thinkppw.com

Start Here

Ready to Stop
Feeling “Normal”?

Book your consultation.

We’ll assess where you are, what’s actually going on, and build a clear plan to get you where you want to be.

Book a Consultation Contact the Team
Call Us: (806) 808-0606 | 8347 Upland Ave, Lubbock TX 79424